Tuesday, May 26, 2020
The term Ã¢â¬Å"Rust BeltÃ¢â¬ refers to what once served as the hub of American Industry. Located in the Great Lakes region, the Rust Belt covers much of the American Midwest (map). Also known as the Ã¢â¬Å"Industrial Heartland of North AmericaÃ¢â¬ , the Great Lakes and nearby Appalachia were utilized for transportation and natural resources. This combination enabled the thriving coal and steel industries. Today, the landscape is characterized by the presence of old factory towns and post-industrial skylines. At the root of this 19th-century industrial explosion is an abundance of natural resources. The mid-Atlantic region is endowed with coal and iron ore reserves. Coal and iron ore are used to produce steel, and corresponding industries were able to grow through the availability of these commodities. Midwestern America has the water and transportation resources necessary for production and shipment. Factories and plants for coal, steel, automobiles, automotive parts, and weapons dominated the industrial landscape of the Rust Belt. Between 1890 and 1930, migrants from Europe and the American South came to the region in search of work. During the World War II era, the economy was fueled by a robust manufacturing sector and a high demand for steel. By the 1960s and 1970s, increased globalization and competition from overseas factories caused the dissolution of this industrial center. The designation Ã¢â¬Å"Rust BeltÃ¢â¬ originated at this time because of the deterioration of the industrial region. States primarily associated with the Rust Belt include Pennsylvania, Ohio, Michigan, Illinois, and Indiana. Bordering lands include parts of Wisconsin, New York, Kentucky, West Virginia, and Ontario, Canada. Some major industrial cities of the Rust Belt include Chicago, Baltimore, Pittsburgh, Buffalo, Cleveland, and Detroit. Chicago, Illinois ChicagoÃ¢â¬â¢s proximity to the American West, the Mississippi River, and Lake Michigan enabled a steady flow of people, manufactured goods, and natural resources through the city. By the 20th century, it became the transportation center of Illinois. ChicagoÃ¢â¬â¢s earliest industrial specialties were lumber, cattle, and wheat. Built in 1848, The Illinois and Michigan Canal was the primary connection between the Great Lakes and the Mississippi River, and an asset to Chicagoan commerce. With its extensive rail network, Chicago became one of the largest railroad centers in North America and is the manufacturing center for freight and passenger railroad cars. The city is the hub of Amtrak and is directly connected by rail to Cleveland, Detroit, Cincinnati, and the Gulf Coast. The state of Illinois remains a great producer of meat and grain, as well as iron and steel. Baltimore, Maryland On the eastern shores of the Chesapeake Bay in Maryland, roughly 35 miles south of the Mason Dixon Line lies Baltimore. The rivers and inlets of Chesapeake Bay endow Maryland one of the longest waterfronts of all the states. As a result, Maryland is a leader in the production of metals and transportation equipment, primarily ships. Between the early 1900s and the 1970s, much of BaltimoreÃ¢â¬â¢s young populace sought factory jobs at the local General Motors and Bethlehem Steel plants. Today, Baltimore is one of the nationÃ¢â¬â¢s largest ports and receives the second greatest amount of foreign tonnage. Despite BaltimoreÃ¢â¬â¢s location east of Appalachia and the Industrial Heartland, its proximity to water and the resources of Pennsylvania and Virginia created an atmosphere in which large industries could thrive. Pittsburgh, Pennsylvania Pittsburgh experienced its industrial awakening during the Civil War. Factories began producing weapons, and the demand for steel grew. In 1875, Andrew Carnegie built the first Pittsburgh steel mills. Steel production created demand for coal, an industry that succeeded similarly. The city was also a major player in the World War II effort when it produced nearly one hundred million tons of steel. Located on the western edge of Appalachia, coal resources were readily available to Pittsburgh, making steel an ideal economic venture. When the demand for this resource collapsed during the 1970s and 1980s, PittsburghÃ¢â¬â¢s population fell dramatically. Buffalo, New York Located on the eastern shores of Lake Erie, the City of Buffalo expanded greatly during the 1800s. The construction of the Erie Canal facilitated travel from the east, and heavy traffic sparked the development of the Buffalo Harbor on Lake Erie. Trade and transportation through Lake Erie and Lake Ontario poised Buffalo as the Ã¢â¬Å"Gateway to the WestÃ¢â¬ . Wheat and grain produced in the Midwest were processed at what became the largest grain port in the world. Thousands in Buffalo were employed by the grain and steel industries; notably Bethlehem Steel, the cityÃ¢â¬â¢s major 20th-century steel producer. As a significant port for trade, Buffalo was also one of the countryÃ¢â¬â¢s largest railroad centers. Cleveland, Ohio Cleveland was a key American industrial center during the late 19th century. Built near large coal and iron ore deposits, the city was home to John D. RockefellerÃ¢â¬â¢s Standard Oil Company in the 1860s. Meanwhile, steel became an industrial staple that contributed to ClevelandÃ¢â¬â¢s flourishing economy. RockefellerÃ¢â¬â¢s oil refining was reliant on the steel production taking place in Pittsburgh, Pennsylvania. Cleveland became a transportation hub, serving as the half-point between the natural resources from the west, and the mills and factories of the east. Following the 1860s, railroads were the primary method of transport through the city. The Cuyahoga River, the Ohio and Erie Canal, and nearby Lake Erie also provided Cleveland accessible water resources and transportation throughout the Midwest. Detroit, Michigan As the epicenter of MichiganÃ¢â¬â¢s motor vehicle and parts production industry, Detroit once housed many wealthy industrialists and entrepreneurs. The post World War II automobile demands led to the cityÃ¢â¬â¢s rapid expansion, and the metro area became home to General Motors, Ford, and Chrysler. The increase in demand for automobile production labor led to a population boom. When parts production moved to the Sun Belt and overseas, residents went with. Smaller cities in Michigan such as Flint and Lansing experienced a similar fate. Located along the Detroit River between Lake Erie and Lake Huron, DetroitÃ¢â¬â¢s successes were aided by resource accessibility and the draw of promising employment opportunities. Conclusion Albeit Ã¢â¬Å"rustyÃ¢â¬ reminders of what they once were, Rust Belt cities remain today as centers of American commerce. Their rich economic and industrial histories equipped them with the memory of a great deal of diversity and talent, and they are of American social and cultural significance.
Friday, May 15, 2020
Deutsche Post DHL Group is the worldÃ¢â¬â¢s leading mail and logistics company operating under two strong brands: Deutsche Post is EuropeÃ¢â¬â¢s leading postal service provider. Deutsche Post AG is uniquely positioned in the worldÃ¢â¬â¢s growth markets, with a comprehensive range of international express, freight transportation, e-commerce and supply chain management services. Deutsche Post AG is a listed corporation domiciled in Bonn, Germany. Corporation has approx 470,000 employees in more than 220 countries. Deutsche Post became the major shareholder in DHL and 100% shareholding was completed by the end of the year. The Group is organised into the four operating divisions Post - eCommerce - Parcel, Express, Global Forwarding, Freight and Supply Chain, whose products and services we describe in the Business units and market positions chapter. Each of them is under the control of its own divisional headquarters and subdivided into functions, business units or regions for reporting purposes. They consolidate the internal services that support the entire Group, including Finance, IT, Procurement and Legal, in Global Business Services (GBS). This allows them to make even more efficient use of their resources whilst reacting flexibly to the rapidly changing demands of the business and customers. Its 3 main competitors would be FEDEX Corporation, UNITED PARCEL SERVICE, INC. , TNT Express N.V. They are currently following their 2020 strategy by focusing on their core business logistics withShow MoreRelatedAnalysis of Strategic Position1430 Words Ã |Ã 6 PagesANALYSIS OF STRATEGIC POSITION Deutsche Post World Net has a unique spectrum of international services including brands DHL, Deutsche Post and Postbank with different types of services. Thus, we have decided to focus on DHL in this analysis in order to better understand to strategic position within logistic services. PESTEL ANALYSIS: Legal: Ã¢â" ª Deregulation and liberalisation of the airline industry Ã¢â" ª Environmental regulations and protection Political: Ã¢â" ª Liberalisation ofRead MoreEquity Project 2016 : Economics Of Financial Markets1951 Words Ã |Ã 8 PagesDEUTSCHE POST AG EQUITY PROJECT 2016 ECONOMICS OF FINANCIAL MARKETS March 26, 2016 1. Company Overview Deutsche Post DHL Group is the worldÃ¢â¬â¢s leading mail and logistics company operating under two strong brands: Deutsche Post is EuropeÃ¢â¬â¢s leading postal service provider. Deutsche Post AG is uniquely positioned in the worldÃ¢â¬â¢s growth markets, with a comprehensive range of international express, freight transportation, e-commerce and supply chain management services. Deutsche Post AG is a listed corporationRead MoreSM380 DHL Essay1842 Words Ã |Ã 8 PagesLogistics Services When Adrian Dalsey, Larry Hillbolm, and Robert Lynn founded DHL as a door-to-door express service between San Francisco and Honolulu in 1969, no one could have imagined the business evolving into a crossborder express delivery group linking 120,000 destinations in more than 220 countries and territories. Now owned by the German company Deutsche Post World Net, DHL offers express services, international air and ocean freight, contract logistics, and value-added services. WhileRead MorePorter s Five Forces Model Analysis Essay2575 Words Ã |Ã 11 Pages PORTER S FIVE FORCE MODEL ANALYSIS Name: Institution: Course: Date: Porter s Five Forces Model Analysis Introduction PorterÃ¢â¬â¢s five forces model was developed by Michael Porter in 1980 as a technique for industry analysis. An industry consists of a group of firms which are involved in the production of commodities which are close substitutes for one another. Essentially the five forces model provides corporations with a means of analyzing their fellow competitors within the market (PorterRead MoreFedex Corporation Is The Parent Company Of Operation Divisions1913 Words Ã |Ã 8 Pagesbusinesses worldwide with a broad portfolio of transportation, e-commerce, and business services. FedEx was founded in 1971. Headquarters is currently located in Memphis, Tennessee. There are currently more than 340,000 employees working throughout FedEx Corporation. FedEx Corporation is the parent company of operation divisions, currently known as FedEx Express, FedEx Ground, FedEx Office, FedEx Freight, and FedEx Services. Even though all of the listed companies are managed cooperatively under the FedExRead Mo reUps Ipo Essay11073 Words Ã |Ã 45 PagesUnited Parcel Service By Michael Vida Carmela Miele Salvatore SamÃ 1 of 34 St. JohnÃ¢â¬â¢s University Undergraduate Student Managed Investment Fund United Parcel Service, Inc. (UPS) Type of Report: Recommendation Analysis Recommendation: $58.40 Date: April 14, 2003 Limit order to buy 175 shares at $55.00 Market order to buy 175 shares Industry: Transportation - Air Delivery, Freight Parcel Services Analysts: Michael Vida - email@example.com Carmela Miele Ã¢â¬â carmela37@aolRead MoreUnited Parcel Service4219 Words Ã |Ã 17 PagesTable of Content 1. Executive Summary 2. Introduction to UPS 3. History of UPS 4. SWOT Analysis and PorterÃ¢â¬â¢s five forces 5. UPS distribution network 6. Competitors of UPS 7. UPS trade direct portfolio of services 8. Importance of supply chain management 9. The way UPS interacts with its supply chain partners to improve the outcomes for customers. 10. Limitations 11. Features of the companyÃ¢â¬â¢s operations which clearly reflect common practice in supply chain management. 12. UPS Sustainability ConceptRead MoreFedex vs Ups26352 Words Ã |Ã 106 Pagestoday s fast moving world delivery of packages, parcels, documents, goods in a timely and guaranteed manner is of absolute importance. With the fast moving trend of online businesses, auctions etc., the need for fast and reliable package delivery is growing. The logistics industry has received globally, a lot of publicity regarding the industry s attitudes on, and actions in, corporate responsibility issues. The different stakeholder groups ar e interested in the logistics industry s ways ofRead MoreDhl Logistic System5607 Words Ã |Ã 23 Pages................................9-11 1.1 VisionÃ¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..Ã¢â¬ ¦Ã¢â¬ ¦12 1.2 MissionÃ¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.12 1.3. Core valuesÃ¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 12 1.4 services offered by DHL..........................................................................13-15 Chapter 2: Literature reviewÃ¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..Ã¢â¬ ¦Ã¢â¬ ¦..Ã¢â¬ ¦Ã¢â¬ ¦..16-18 Chapter 3: Introduction of the StudyÃ¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..Ã¢â¬ ¦Ã¢â¬ ¦.Ã¢â¬ ¦Ã¢â¬ ¦.18-19 Read MorePlanning, Organising, Leading, Controlling in an Organisation5773 Words Ã |Ã 24 Pages1.0 Introduction This paper elaborates the different management aspects practiced at Ceylon Tobacco Company (CTC) and DHL Keells. The facets discussed in detail will be Planning, Organising, Leading and Controlling. The key strengths and weaknesses of both organisations are identified and discussed on how it touches the internal and the external factors affecting their core business. The organisationÃ¢â¬â¢s Vision, Mission, Critical Successful Factors are deliberated in order to come up with specific
Wednesday, May 6, 2020
Check Point: Rough Draft of Research Paper Research Writing / COM220 Adam Meehan Madeline Chavez October 13, 2010 Drug addiction, disease or choice, the National Institution of Drugs Association (NIDA) has determined Drug Addiction a chronic, relapsing brain disease while opposing views debate Drug Addiction as solely a choice controlled voluntarily? Drug addiction is now recognized as a chronic relapsing brain disease expressed in the form of compulsive behaviors. Hence, the estimated economic cost contributed toÃ¢â¬ ¦show more contentÃ¢â¬ ¦Someone who abuses drugs may suffer negative consequences from using, as the addict does, but generally can and does stop when these consequences become too severe. The addict may be unable to stop, even after negative consequences, without medical and/or behavioral help. Says Steven Hyman, M.D., director of the National Institute of Mental Health, An alcoholic taking a drink looks like anyone else engaged in that behavior, but what s happening in his or her head is different.Ã¢â¬ He or she is in the grip of a powerful compulsion that may lead to a b inge. (Firshein, Janet) Some have characterized addiction as a behavioral choice and can be controlled voluntarily. There is an interview with Gene M Heyman a professor at Harvard University, as the conversation around his ideas of addiction being a voluntary decision and why anyone would want to volunteer to be an addict. Gene Hymens findings are and what they mean. The author argues what has been said about addiction in so many studies, Ã¢â¬Å"drug addiction is a DiseaseÃ¢â¬ this means it is not a choice. Heyman states it is simply an act of voluntary choice. While he does not pretend to be a policy expert, he does believe that treatment should consist of non-drug activities to lower the value of the Ã¢â¬Å"drug.Ã¢â¬ (Akst, Daniel) Heyman states, Ã¢â¬Å"In a most impressive display of brain technology, scientists have used scanning technologies to observe metabolic activity of the brain in action. In a typicalShow MoreRelatedIs Drug Addiction A Choice Or Disease?1480 W ords Ã |Ã 6 Pages Is Drug Addiction a Choice or Disease? Should the cause of addiction rely on people s actions? These days, drugs can be found everywhere, and it may seem like everyone s doing them. Lots of people are tempted by the excitement or escape that drugs seem to offer. But learning the facts about drugs can help one see the risks of chasing this excitement or escape. Several people argue whether drug addiction is a disease or a choice. Discussing this argument in hopes to have a better understandingRead MoreIs Drug Addiction A Choice Or A Disease?1743 Words Ã |Ã 7 PagesIs drug addiction a choice or a disease ? There are two central debates that often arise when speaking of addiction ; either addiction is a disease caused by the brain, or addiction is a matter of weak will. In comparison the disease model would take responsibility away from the addict and place it on biological reasoning ; the weak will model, would ultimately condemn the addict and place blame on the addicts decision making process and thus blame the addict for their behavior. Utilitarian theoryRead MoreDrug Addiction, Disease or Choice Essay2115 Words Ã |Ã 9 PagesGraybeal November 7, 2012 Addiction: A Decision or Disease? Drug and alcohol addiction is a very serious and widespread problem in America, and across the globe. Drug addiction is a constant craving, seeking, and using of a substance, despite the negative consequences it may have on the addict or those around them. When drug use becomes more frequent, it is considered drug abuse. Once an individualÃ¢â¬â¢s drug abuse is can no longer be controlled, and they are using the drug to get through everyday lifeRead MoreDrug Addiction1473 Words Ã |Ã 6 PagesIs drug addiction is a disease, not a choice? Or it is a choice and not a disease? Drug Addiction has become a serious issue in society today, with an increase in controversy leading towards the topic of whether drug addiction is a disease or a choice. Addiction and disease are two different things and understanding them is very important when it comes to drugs and how it affects the mind and body. Several people tend to jump the gun and think that drug addiction is a disease, when in fact it isRead MoreThe Perception Of Drug Addiction Essay1712 Words Ã |Ã 7 PagesIntroduction There is a wide-range reaction about drug addiction today in society. Illicit drug use continues to be a major social issue all over the world. Drug addiction defines a Ã¢â¬Å"chronic, relapsing brain disorder that is characterized by compulsive drug seeking and use, despite harmful consequencesÃ¢â¬ (Kuhar, 2010:453 ). Research has shown that decades have passed since the clinical population has accepted addiction as a disease instead of a series of bad choices. Nevertheless, specific group affiliationRead MoreArgumentative Essay Addiction1629 Words Ã |Ã 7 Pagesbenefits, but the majority of people diagnosed with addiction receives little to no treatment. According to the article Treating Addiction as a Chronic Disease, Ã¢â¬ Health officials estimate 22 million people in the U.S. abuse alcohol or drugs or both and only around 10 percent of them are in treatment.Ã¢â¬ Deciding whether addiction is deserving of jail time or necessary treatment is a huge controversy in our wor ld today. Will naming addiction as a disease end the stigma of addicts and provide a better environmentRead MoreDrug Addiction777 Words Ã |Ã 4 Pages Is drug addiction a choice or a disease? This polemical topic has been in the media for many years and has provoked many debates to ascertain the whole thing. Many researchers have concluded being a drug addict is a disease that is only cured by Ã¢â¬Å"feeding the habitÃ¢â¬ . Conversely, there are researchers who assert that drug addiction is just a choice. Having thoroughly taken into consideration both sides of the arguments and doing my own research, my stand remains that being a drug addict is undisputedlyRead MoreAddiction : An Emergent Consequence Of Elementary Choice Principles Essay1195 Words Ã |Ã 5 PagesInformation Heyman, Gene M. 2013 Addiction: An Emergent Consequence of Elementary Choice Principles.Inquiry: An Interdisciplinary Journal of Philosophy 56 (5):428-445. Abstract The measurement of the research concerning addiction is regarded as a brain disease by researchers, physician, and informed societies; however, the extreme use of narcotics is projected as an individualÃ¢â¬â¢s choice. The choice theory suggest that drugs do not turn users into addicts, but the choice to keep using them does. ThereforeRead MoreIs Addiction a Disease865 Words Ã |Ã 4 PagesIs addiction a disease? This question has long been debated and not just among the medical community. It seems if you ask this question to any random people you can find varying opinions on the issue. Stanley Peeles wrote an article which argues that addiction is not a disease and the growing influence of addiction as a disease will create problems within our society. Stanley presents several arguments for his points, however these are not strong enough arguments for people to consider his pointRead MoreHow Drug Use And Addiction878 Words Ã |Ã 4 PagesDrug use and addiction has always been a topic of discussion for many people. None of it being good nonetheless, but it has been a topic on peopleÃ¢â¬â¢s minds. In our society today there is still a stigma attached to drug users and even worse drug addicts. The feelings are always geared towards shaming the user or addict and not much else. The really divisive idea being if addiction is actually a choice a person makes or if it is a disease. Most knowledge and discussion about this either leans one way
Tuesday, May 5, 2020
Question: Discuss about the Lifestyle Influence of Consumer Behavior. Answer: Introduction Consumer behaviour is influenced by many factors, which plays an important role in the governance of final purchasing. The different kinds of consumers have different kinds of buying habits and behaviours. The behaviour in generally is influenced by many factors such as needs, feelings and the barriers to buy products. These factors are highly important for multinational companies as they use this strategy as their weapon to penetrate deep into the customers minds (Ammi, 2013). The chosen organization for this assignment is Woolworths Supermarkets. The chosen organization is necessary to understand the importance of a customer journey map, which these organizations use as their marketing strategies. They use these strategies to mould the perception of the customers into their favour. The main purpose of this assignment is to understand the behaviour of customers with the help of some important theories and concepts behind the consumer perception of buying. Reflection of buying behaviour Before I did not know anything about the customer journey map to a shop, I did not care that much on my entire journey to the shopping. However, I had also gone through the stages, which plays an important role in constructing the customer journey to a shop. The customer journey map has immensely helped in understanding the real psychology behind the buying behaviour of consumers. I initially did not have any idea of a structure that works behind the decision-making before the purchasing of a product. However, the customer journey map have made me realized that even I used to undergo some kinds of processing before the final execution of the busying takes place. The customer journey to buying has helped in analyzing my own perceptions while going for the shopping. Based on all the perceptions, which I am able to derive with the help of a customer journey, following are some of my perceptions that I make before making the final purchasing (Belk, Askegaard Scott, 2012): I generally select my preferable locations or malls before going out for a shopping The preferred location might be because of the branding values or the availability of the malls to my living destination When I opt out for a particular mall, I generally think that there would be high range of products, which are not feasible to my pocketing values I usually have my own perceptions that I would stick to my pocketing values; however, sometimes I find this difficult to be persistent with my thoughts Once I step into the market, my perceptions is changed accordingly by looking onto the available range of products and their marketing styles I am usually being attracted towards the highly designated products However, the shopping does happen in a series of confusion and making of decisions I sometimes throng towards a particular product because that particular product raise my desire; however, all of a sudden I am landed to the ground when I look into the price tagging This is something very strange part of my behaviour that even make myself confuse on how I am behaving like this However, I entirely enjoy the sort of behaviours, which I have regarding the buying of products One more interesting part of my buying behaviours is the presence of less affirmation on my decision, which a good salesperson can anytime use to their benefits This has happened to me in past that I was not interested towards a product however, the intense convincing power of the salesperson did actually made me shop of the particular product I am very fascinated towards good products but I am very choosy also when it comes to the product pricing Some of the consumer behaviour related concepts are very relevant to my characteristic, which is reflected on my way of shopping and the desire to initiate a shopping. Some of the behavioural traits for the shopping may include such as following (Goldsmith, 2016): Disposition of goods to the garbage Usage of experiences to enhance the buying practices Decision making in the influence of several factors that also include salespersons selling skills Changing attitudes with respect to the shopping environment majorly influenced by high-end class standard of the shopping malls These are some of the buying behavioural traits, which have helped me immensely in constructing my own buying behaviour (Griskevicius Kenrick, 2013). The lens of consumer behaviour theory Different brands use different theories and models to change or actually inspire the perspectives of buyers for earning a high rate of revenues from the shoppers. Following are some of the theories, which marketers of todays world use it to perfection to mould the buying behaviour of customers (Haghshenas et al., 2013): Martin Fishbein and Icek Ajzen postulated the theory in the year 1960s. The concept behind the postulation of the theory was the decision-making skills of the consumers, which they develop quite before they move to the shopping. According to this theory, consumers are acting as rational actors who actually make their decisions based on their own interest (Juster, 2015). Abraham Maslow postulated the theory in the year 1943, which emphasize the importance of needs fulfilment for people. It includes five stages, which states the different level of needs that common people requires in specific. The five stages of needs are such as physiological needs, safety, love, esteem and self-actualization. These are some of the needs of a common people, which they look for being motivated. Different marketers use these five stages very effectively in attracting the perceptions of consumers (Kahle Chiagouris, 2014). Hawkins Stern did believe and argue the traditional form of making of buying behaviours. Hawkins Stern argued that the traditional form of making decisions could be made adjoined to the creation of impulse in average number of customers with the help of external attracting agents. External influencing agents can be anything such as salesperson skills. Marketers use this form of skills to mould the perception and buying decisions of average number of customers (Kardes, Cronley Cline, 2014). Overview of Consumer research on different theories The above-mentioned theories for buying behaviour of consumers do very well hold their own ground in the perception of consumers for buying. The observation made on the personal traits for the shopping and on those who are related to one by means of friendships or some blood relations, the variations of decision making for shopping can well be seen. In most of the cases, shoppers have their mindset for a particular product or a brand, which they never change under any circumstances (Katiyar Katiyar, 2014). However, some are there who are motivated to do shopping by means of several things such as buying traits of some other peoples in contact. They used to have initially no such intentions for buying the particular product; however, they do so after observing the buying reasons of their close ones. The reasons actually excite their feeling towards the shopping. The feeling and the desire actually do shape such peoples mind, which result in shopping the product despite having no such prior intentions for that (Lantos, 2015). Other kinds of shoppers are also observed at the market place, which neither had any prior intentions for the shopping nor are they influenced by any others shopping traits. However, they are influenced by some external factors such as effective moulding skills of salespersons. Nevertheless, the conversion rate is comparatively lower than that of traditional customers. From the perspectives of organizations, it is important that they receive all kinds of customers to their market place, as every single customer is an asset (Mullen Johnson, 2013). Today in the modern era of business, shopping malls or supermarkets often include variety of brands for a particular product to provide customers a wide range of options. This is the one implication of consumer behaviour, which different companies use to mould the perceptions and buying behaviours of customers to earn the maximum benefits. Offering a single brand for a particular group of product is not a healthy selection for holding their nerves (Oliver, 2014). The modern era of shopping has made this a compulsory strategy for numerous of multinational companies to offer wide range of brands. Moreover, modern day customers prefer to compare the offerings of different products for its pricing, affordability and quality. These are some of the factors, which dictate the customers for making decisions on product selection. In other words, this is nothing but the manipulation of customers mind by offering comparable products. This is nothing but the creation of impulse in customers for buying the products, which is indeed the adherence to one of the mentioned theories of buying behaviour. This is because that they have all the brands available at one place, hence, they need not to go anywhere else for the purchasing of products of their choices (Rani, 2014). The above diagram clearly illustrates the phenomena of consumer behaviour. It shows the modelling of consumer behaviour, which happens in a collection of three stages such as strategy making by the firm, understanding the market place reactions and then analyzing the consumer behaviour. This is extremely helpful in redesigning the strategies for affecting the buying behaviours of the customers based on the collected data on the buying nature of consumers. Relevance of the mentioned theories The above-mentioned theories are very much relevant to my personal trait for buying, which I had mentioned in the reflection section. The mentioned theories are not entirely related to my personal buying behaviour. However, some of the theories are strongly relevant to my personal trait. Theories on personal needs and impulse creation are very much related to my characteristic of buying. I normally plan for shopping when there is a need for some product. I even make my own decisions about the products and the brands; however, I find it difficult to stick to the set plan. This is because of the fact that the external environment of the shopping malls of my choices often attracts me towards those products, which I had not planned before. I am never fixed at one product (Safi Ramay, 2013). For example, once I went to the mall for buying a Samsung Smartphone. I even planned for my shopping quite prior to my visit to the mall, which I did at home by searching the best phone of my needs a t the Google platform. However, once I stepped into the mall, I just found myself undecided on the products, as there were wide ranges of products of other brands. Most interestingly, the other brands were best in features than the one I anticipated. However, even after that, I was undecided and did not have any intention to change my selection, as those products were slightly higher than my budget. Nevertheless, one of the salesperson approached to me and started convincing me towards some other product such as Sony. The salesperson made me realized that the offer is not a waste if I spent a few higher. The salesperson did actually change my perception and created an impulse towards the Sony Smartphone. I finally landed up shopping the Sony Smartphone, which I had never thought before. The example very well explains the fact that my perception of shopping and the relevant buying behaviour is very much influenced by some of the established theories on the buying behaviour of consume rs (Solomon, 2014). Implications of consumer behaviour on Woolworths Different supermarkets have different strategies to cope with the varied range of buying behaviours of different consumers. This is because of the fact that different supermarket brands use different strategies to attract the perception of customers. In addition to this, different supermarket uses a very similar strategy, which is as the following: This is how every supermarket chains strategise the selling of their products. Woolworths along with Coles form the duopoly in the Australian Retail market. Woolworths is specialized in different kinds of groceries items. Apart from that, it is also engaged in selling several kinds of magazines, stationary items and DVDs. It is the largest supermarket chains in Australia. It has well studied the buying nature of consumers and the effective forces behind the making of decisions. This is because of the fact that Woolworths are now considering on its new strategy, which states that low prices, always. This just shows the strategy making of the Australias largest supermarket chain. They understand the importance of consumer behaviour, which is because of the fact that they quickly scuffle from their existing strategy to the most effective strategy. The declining sales of Woolworths in the year 2015 have forced them to change their existing strategies to retain their existing customer bas e and to add more customers that are new. This in other words explains the implications of consumer buying behaviour, which force the leading brands to reshape their existing strategies (Van Raaij, van Veldhoven Wrneryd, 2013). The changes of existing strategy can be anything ranging from the reduction of product pricing to its quality enhancement. Another strategy, which Woolworths does make, is the offering of discounted pricings on the multiple unites of the same product. These all strategies used by Woolworths simple goes on telling a fact that different leading brands are worried of changing consumer behaviour. The varied range of different perceptions and buying behaviour of customers do influence the strategy making of such companies. Indeed, it is influenced differently at the different stages of their business just to match up with their changing behaviours (Cameron, 2017). Woolworths is one of the most renowned names in the Australian retailing market; however, consumer behaviour has even not left them apart from being influenced. This is one such fact, which strongly governs the fact that consumer buying behaviour does affect the business of leading brands and its different stakeholders (Vidyavathi, 2012). On a same note, Woolworths did force its suppliers to reduce the costs of raw materials to be cost-effective in terms of manufacturing of the products. Woolworths being one of the leading supermarket chains in Australia doe very well explain the dominion power of consumer behaviour. Moreover, consumer behaviour is a challenge for the companies and for its marketing teams, which construct the customer journey map to support their companies having effective control on customers perceptions (Zinkan, 2012). Conclusion Consumer behaviour is one factor, which has challenged the strategy making of many leading companies in past and continued to do so in the present as it is evident from the example of Woolworths. The company has considered different kinds of strategies in past, which it again reconsidered in the year 2015 for meeting with the changed behaviour of customers. The highly incremented ranges of differing consumer behaviours and the elevating market competition in between different companies have posed ample pressures on the strategic management team. This is for such treasons that company such as Woolworths are considering relevant changes in their strategies tom match up with the changing customers perceptions. References Ammi, C. (Ed.). (2013).Global consumer behavior. John Wiley Sons. Belk, R. W., Askegaard, S., Scott, L. (Eds.). (2012).Research in consumer behavior. Emerald Group Publishing. Cameron, N. (2017). Woolworths details 3-year strategy to become customer centric. [online] Cmo.com.au. Available at: https://www.cmo.com.au/article/574302/woolworths-details-3-year-strategy-become-customer-centric/ [Accessed 29 Apr. 2017]. Goldsmith, E. B. (2016).Consumer economics: Issues and behaviors. Routledge. Griskevicius, V., Kenrick, D. T. (2013). Fundamental motives: How evolutionary needs influence consumer behavior.Journal of Consumer Psychology,23(3), 372-386. Haghshenas, L., Abedi, A., Ghorbani, E., Kamali, A., Harooni, M. (2013). Review consumer behavior and factors affecting on purchasing decisions.Singaporean journal of business economics, and management studies,1(10), 17-24. Juster, F. T. (2015).Anticipations and purchases: An analysis of consumer behavior. Princeton University Press. Kahle, L. R., Chiagouris, L. (2014).Values, lifestyles, and psychographics. Psychology Press. Kardes, F., Cronley, M., Cline, T. (2014).Consumer behavior. Cengage Learning. Katiyar, A., Katiyar, N. (2014). An empirical study of Indian consumer buying behavior of FMCG products (with special reference of bathing soap).International Journal of Management and Commerce Innovations,2(1), 211-217. Lantos, G. P. (2015).Consumer behavior in action: Real-life applications for marketing managers. Routledge. Mullen, B., Johnson, C. (2013).The psychology of consumer behavior. Psychology Press. Oliver, R. L. (2014).Satisfaction: A behavioral perspective on the consumer. Routledge. Rani, P. (2014). Factors influencing consumer behaviour.International Journal of Current Research and Academic Review,2(9), 52-61. Rios, M. C., McConnell, C. R., Brue, S. L. (2013).Economics: Principles, problems, and policies. McGraw-Hill. Safi, A., Ramay, M. I. (2013). Corporate social responsibility and consumer behavior: a study from Pakistan.Information Management and Business Review,5(4), 194-202. Solomon, M. R. (2014).Consumer behavior: Buying, having, and being(Vol. 10). Engelwood Cliffs, NJ: Prentice Hall. Van Raaij, W. F., van Veldhoven, G. M., Wrneryd, K. E. (Eds.). (2013).Handbook of economic psychology. Springer Science Business Media. Vidyavathi, K. (2012). Consumer Lifestyle Influence of Consumer Behavior with reference to automobile industry in Chennai.Zenith International Journal of Multidisciplinary Research, II (4), 37-50. Zinkan, G. (Ed.). (2012).Advertising research: The internet, consumer behavior, and strategy. Marketing Classics Press.
Monday, April 13, 2020
People often misremember, or forget completely. What can be deduced about the processes of memory on the basis of everyday memory failures? It would be difficult to think of a cognitive process which could be carried out without a memory system. However, people often complain that they often do forget the things which they would like to remember. Therefore an understanding of the way memory works is especially important when looking at why people misremember and forget. Because of this, much research has been carried out over the years on memory. Research in the 1970's tended to be based on the structural view of memory based on the modal model. This was later replaced with the idea that we have different types of knowledge with memory systems and memory processes. The most influential approach to what governs the complex pattern of remembering and forgetting has come from schema theory
Wednesday, March 11, 2020
Gift of Life essays The purpose of this paper will be to evaluate the benefits of organ donation and the steps to obtain one. Organ donation is a very controversial topic with various questions involved and the proceedings to acquire an organ. While there are people that believe that organ donation is unethical and should not be supported, it will be discussed and proved how imperative it is in todays culture for organ donation to be available for all. Possibly, if our nation was more aware of this growing issue, there would not be so many concerns regarding this topic, however the people willing to give the amount that is needed isnt near enough. Within the ever changing medical field it is imperative that something should be done about the shortage of donations as it is becoming ever more vital for people to obtain a transplant. Uniform Anatomical Gift Act (UAGA), was established in 1968, in all of the fifty states. This act provided that at the time of a persons death their kidney, liver, or other organ(s) could be used to benefit a life. Due to this act there have been numerous people benefiting from living a longer, fuller life because of the gift of an organ. After being accepted to receive an organ transplant, the person is registered with United Network for Organ Sharing (UNOS Organ Center) after which a system of computers links all organ procurement organizations, also called OPOS. They are a non-profit organization and become involved when a patient has been proclaimed as being brain dead thus becoming a potential candidate. The Organ Center matches, and transports the shared organs throughout the United States. The computer system automatically will produce a list of potential recipients positioned according the individuals criteria, such as the patients blood type, medical urgency, the parti cular organ needed etc. Subsequent to this step the coordinator of the program informs the surgeon of the top-ranking ca...
Monday, February 24, 2020
Where Im writting from by Dereck Owens - Assignment Example Owens description of Lake Ronkonkoma initiates from the detail he goes into regarding the formulation of the lake, which was mainly from a mile high glacier called the Wisconsinan that bulldozed its way and reached Brookhaven after passing through Canada and New England. Warmer climates caused glaciers such as these to melt and retreat leaving behind detritus that geologists now call Ronkonkoma Terminal Moraine. This was how Lake Ronkonkoma, the freshwater lake came into being. Furthermore Owen describes Lake Ronkonkoma today as a working and middle class suburb, indistinguishable from a hundred other suburbs on the island; most of which spill into each other so that their boundaries seem visually intertwined due to no prominent sense of Ã¢â¬Ëvillage limitsÃ¢â¬â¢. Therefore ones sense of boundaries comes not from any visual sense but from proximity to highways and strip malls. The Long Island Expressway that is located five blocks away from Owens house and he describes it as comp rising of a service road that incorporates 24/7 traffic with its extended HOV lanes so as to accommodate the rapidly growing and close to overflowing Ã¢â¬Ëhigh occupancy vehiclesÃ¢â¬â¢. The detail with which Owen describes the Long Island Expressway is by looking at the HOV Lanes from the Ronkonkoma Avenue overpass located about 45 miles from Manhattan.